Internet marketing is important because it helps you drive more qualified traffic. You reach more leads that are interested in your business. The ability to target specific leads helps you drive traffic that takes interest in your company. You can target leads specifically by different characteristics.

Online marketing is the use of a diverse and evolving set of Internet based digital techniques to reach targeted audiences. These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more.

Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media. Perhaps your blog post uses a YouTube video to illustrate a key point. If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic.